How Does Product Design Help Build A Great Brand?

When it comes to branding a product, the name, website, and logo will only take you so far. What differentiates the good from the great is the design of the product. The market is flooded with products that look similar – how do you stand out? Efficient product design is the key to a superlative brand. Here’s how:

It is your brand’s voice.

Good product design ends with customer satisfaction, which translates into success for a brand. The more detailed and well-thought-out your product design is, the easier it is for you communicate its purpose to the market. Moreover, it differentiates your product’s purpose from being money-oriented to value-oriented. For a great brand, knowing that difference is of utmost importance.

It lets your audience identify you.

It’s all about the visual identity. If you take Apple’s example, their logo is enough identification for their audience. A strong visual identity differentiates you from your competitors, which, in some cases, can be as convincing as the product itself.

It lets you innovate.

Why do some products stand out in a pool of others? Innovation is key in today’s cut-throat business environment, and quite frankly, is the reason most businesses have sustained. Innovative product designing helps create a superlative customer experience, which, in turn, helps your brand with more revenue. This drive to stand out from the rest is what sets an ordinary brand apart from a great brand.

It helps you keep reinventing yourself.

The customer is fickle. With an array of products in the market, it is imperative that your brand keeps up with the fast pace and short attention span of the consumer, and keep updating in tandem. For example, Google keeps morphing its logo on special occasions, which only goes on to say that change, is a constant part of their identity.

Good product design can truly make a great deal of difference to your brand, as long as you chart a course in accordance with the afore-mentioned points. After all, good product designs instigate change – not just in the consumer, but within an organisation too.

Looking to sign up for an all-inclusive course in product design? Look no further than DSKIC! Choose from UG & PG Programs, and kick-start your career as a product designer.

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What Does It Take To Become A Successful Car Designer?

If you’re a car enthusiast, you’ve probably been mesmerised by those swanky Ferraris, BMWs, Audis and Porsches. And it is but natural that the thought of designing an even more fabulous car someday must have crossed your mind. Guess what? Though it’s not a child’s play, it’s not impossible either! Here’s how you too can become a successful car designer –

First things first

If you think designing a car is just making it look great, you are wrong. Designing is all about creating an innovative model that improves the appearance and functionality of a car. You also have to ask yourself whether you are truly passionate about it. This is a field that requires you to truly love what you do. Your zeal for design and working with cars is what will drive (no pun intended!) your success.

Understand the industry

Before you enrol in a course, it’s always better to take a close look at the industry and understand it as much as you can. Joining a car servicing workshop would be a great idea as it will present a clearer and more practical picture of how cars function on a mechanical level. In addition, you will also get a hands-on experience, which is very crucial.

Hone your skills

Being good with drawing and sculpting is an essential part of car designing. Practise as much as you can and perfect these two skills.

Join a transportation design program

Joining a revered automotive design program will help you in the following way -

• The right mix of theory and practice: Design theory, by definition, means the understanding and discussion of design knowledge, which includes a lot of knowledge related to the history of transport in its entirety. This includes transport engineering, technology, design and so on. Design practice includes preliminary investigation, program drawing, model making and more. A good institute uses the right mix of theory and practice, so that you master the art of transportation design. A few institutes also offer you live design projects that enable students to engage with both major companies and small entrepreneurial businesses.

• Technical prowess: Though CAD (Computer Aided Drafting) is one of the most crucial aspects of transportation design, there are other software as well that you need to learn and gain expertise. In addition, it is essential you choose an institution that has the best infrastructure and focusses on project-based activities that take place within a studio setting appropriate to the subject.

• Industry connect: Renowned institutes often invite guest tutors from the industry who bring their insight and experience to the course. Interacting with such professionals not only enhances your knowledge but gives you a better understanding of the industry scenario as well.

• Portfolio: While you are learning the intricacies of transportation design, it is essential that you work towards creating an impressive portfolio.  A portfolio reflects your creativity and showcases your work to potential clients and employers. It gives them an idea of what you are capable of and the skills you offer. Renowned institutes know the importance of a good portfolio and guide you towards creating one.

• Internship: Internships play an important role as you get to see the industry up front, learn from successful professionals and get hands-on practical knowledge and exposure.

If you are looking for an institute in Pune that has a proven track record of producing successful car designers, zero-in on DSKIC. The institute takes pride in its state-of-the-art infrastructure, learning in a studio environment, experienced faculty and alumni who have made a mark in automobile design industry.

To know more about UG & PG programs in Transportation Design at DSKIC

Explore Courses http://dskic.in/

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DSKIC Animation Students Headed To Monstra Film Festival!

There are many social issues that India faces currently, out of which Depression has long been considered a social stigma in our country. Despite celebrities and other public figures opening up about their struggles, there's still not enough conversation around the condition.   

Film and storytelling hold a mirror to society, and with this in mind, 3 animation students from DSK International Campus made a gripping animated film around depression. Film has the power to inform and reform, and "I Am Depression," with its honest depiction of a condition that afflicts all too many of us, has been well-received. The film has been selected to be screened at the Monstra International Animation Film Festival in Lisbon – a pre-Oscar film fest that chooses the best of the best.

What is the Short Film -I am Depression about?

In a world where depression is discussed in hushed tones, "I am Depression" gives voice to a complicated internal struggle faced by millions each day. Written by Rutuja Patil and created by Yadwinder Singh, Sanskar Chandar and Ankit Singh, "I am Depression" personifies depression and presents viewers with some stark realities.

Imagine, what if your depression spoke to you? What if it portrayed itself as your friend? A friend who would stay and refuse to leave? Watch this gripping 4 minute short - we guarantee it will alter your perception.

I am Depression from wazzayadi on Vimeo.

The Monstra International Animation Film Festival will be held in March and the winners will qualify for the Oscars. So please watch and share this film – we're pretty sure it will strike the right chord with the jury as well!

Know more about the course http://dskic.in/

Find out How Mercedes-Benz Designs A Car

Mercedes-Benz is a classic example of a car manufacturer famous for creating magnificent designs. Mercedes-Benz has several studios across the globe and projects are allocated in different parts for different segments. Sometimes, projects are also conducted simultaneously for variants on same brief. We'll take you through each step of how the world-renowned car maker goes about its design process.

1. Planning & Research

Before formulating any product, Mercedes-Benz indulges in meticulous planning and research in order to catch the pulse of the market, understand what the buyers want, and study the trends that have emerged or are mushrooming.
Designers take inspiration from the research findings to carve out innovative designs and usability.

2. Sketching it out

The design process technically starts with the team sketching it out, as they bring the creative and innovative concepts inside their head onto a piece of paper. Nowadays, all the designing is computer-aided to ensure all the dimensions and proportions are precise. This first stage is termed by Mercedes-Benz as an “emotional phase” and is crucial for exploring the project's potential.

3. Fine-tuning the design

Once the rough design is ready, experts build various clay models in 25% scale to gain three-dimensional access to the design. The next step is to use a seven-metre-wide projection wall where designs are projected using supercomputers so that the experts can view and analyse the most minute detail of the design from every possible angle. A major advantage of using the projection wall is that designers can comfortably make changes to the geometry, colour and texture with a click of a button.

4. Creating a life-sized model

Once all the intricate details of the design are rectified and finalized, a life-sized model is carved out using scanning and milling machines. This model marks the first time that all the concerned people get a clear look at all the specifications of the car and the amount of space it provides.

5. Working on the interiors

After the basic model is produced, the next step is the interiors. Mercedes-Benz follows the principle of “perfect aesthetics” - a process of creating gorgeous and exquisite-looking vehicles. This process involves sifting through hundreds of fabric, metal, and wood samples. Not to mention the infinite number of colour combinations that they have to work with.

6. Bringing it all together & approval 

Now that the exterior and interior are locked in, an expert team brings all the parts together and assembles it like a jigsaw puzzle. After this is done, all that remains is the ultimate step of the design process – getting approval from the Board of Management. If they give the go-ahead, then the new model is unveiled in full public glare.

Does the world of automotive or industrial design intrigue you? If you want to make a living out of it, then why not take up the specially-crafted Industrial Design course at DSK International Campus in Pune?

It boasts of state-of-the-art infrastructure and full time, international trainers from 12 nationalities.

You can get an idea about the course and prospective career paths as well as our placements here:

View Course Details

What's a Video Game Studio looking for in a prospective employee?

Did you know that the Video Gaming industry is bigger than Hollywood? It is estimated that by the end of 2016, the industry will have crossed the $ 100 billion mark.

There is absolutely no reason to doubt this achievement thanks to the immersive virtual worlds that can make you a hero, a king, a warrior or an adventurer with just a click of a button.

Just like film-making, the development of a game is a culmination of various art forms. Games are no longer brought down to button-mashing or hack & slash arcades. There is a story based narrative, a magnificent artistic appeal, dialogues, voice acting, motion capture, animation and much more.

It is safe to say that companies like Rockstar Games, Ubisoft, Naughty Dog, Valve, Bioware, Nintendo etc. are the Warner Brothers of the gaming industry!

Although consoles and computers remain the top market in the gaming industry, the rise in the number of games available on smartphones is staggering!

And not to forget, gamification is an important marketing strategy being implemented by all the big companies.

So if you are a passionate gamer who wants to apply your artistic or coding skills in an industry that probably has the most dynamic and interactive output, dive into the world of gaming.

Here’s what companies are looking for

A Video Game Designer is the visionary and works closely with game artists and game developers to bring his vision to life. Game Designers come up with the game concept and story, they visualize the characters, environment and game play. They set the rules, structures, props, vehicles and interface design. They should not only be familiar but also have a deep knowledge about different gaming platforms like P.C, Console, Mobile Device etc. Game Designers are also well versed with software technologies and techniques used in each gaming platform.

Video Game artists and art directors experienced with designing tools are extremely important in the conceptualization phase of the game as they create the world, characters etc.(Check out Skyrim or Witcher)

Nowadays, a story or narrative is the centerpiece of a game and for that, game companies need experienced Script Writers.

Animation is also a crucial part of a game. Animators proficient with 3D animation software like Autodesk Maya, Autodesk 3DS MAX, Blender are crucial in the narrative aspect of a game.

Apart from this, the video game world also comprises of Game Developers & Game testers.



Looking to make a career in video game design? DSK International al Campus, India's premier design institute, offers in-depth courses in video game design with international faculty members having significant industry knowledge, preparing you to become an expert in the captivating world of design.

Check out the course description and details here:

Get Course Details (https://dskic.in/)

Tips to Become a Successful Animator

Animation is not just about learning software - It is a creative expression. Animation is for those who have creativity and love to create magic. If you are one of them, a career in animation is your cup of tea! Read on to know how to become a successful animator.

Master the art of drawing

As an animator, you will need to have strong skills in drawing. Whether you’re born with a natural talent to draw or not, practice can help fine tune your drawing skills. Practise drawing human forms, plants, animals, cars, landscapes, etc.

Dream and observe the world around you

Practise a daydreaming routine where numerous fantasy images are born. Go outdoors, observe people and other objects -- gestures of people in various public places, their expressions, imagine what they are thinking or talking, children playing, dogs running, plants, animals, vegetables in market, malls, etc. Take an outdoor sketching tour and improve your sketching skills.
Look at other fine animators’ works
There are many seasoned and great animators in the animation industry for many years now. Follow their work and accomplishments closely to study from their best practices and then create your own style.

Education and Training

While you need not have a college degree to become an animator, most employers prefer to hire job candidates who have completed professional courses in Animation, Computer Graphics or a related discipline from a reputed institute. If you want to create animation for video games, you need certification in video game design or interactive media. The industry looks for candidates who have a strong foundation in drawing, visual arts and communication design, and who’ve had hands-on experience in all the software and tools popular in the industry. Industry interface during training with masterclasses, live projects and jury evaluation will be an added advantage.

There are also numerous tutorials and forums on animation available on the internet for free, but one will miss out on the exposure to industry practices and industry relations which is crucial while training.

You can choose to specialize and work in any segment of the industry. Some of them include:

• 3D Animation - The creation of moving pictures in a 3-dimensional digital environment.
• 2D Animation - The creation of moving pictures in a 2-dimensional environment.
• VFX - Blending real film shooting with virtual animated images.
• Gaming - Designing games for PC, Internet, Touchpads, Mobile & Consoles (such as Playstation or Xbox).

Make a demo reel or showcase of your work

Your demo reel is the most vital thing that will be reviewed by an employer. So it’s important that you create it carefully.

While creating a demo reel, include only your best work, start and end with your strongest pieces, tailor it to your dream job, focus on your strengths, keep it short and simple and try to make it impressive.

There are various online sites where you can find how to make a good demo reel. Individual institutes also guide and help in the preparation of this important portfolio.

Join an animation industry association

Join and take membership into an industry association. This can give you a platform to share your work with other animators and to attend workshops to further develop your animation skills. Many of these associations have job listings that are only available to members.

Sounds interesting? It sure is! Kick start a career in animation today at DSK International Campus. DSKIC is the place where you will experience the transformation from an amateur to a well-rounded professional animator. Click Here (https://dskic.in/) for course details.

World’s No. 1 Industrial Design College

DSK International Campus (DSKSIC) is India’s first and one of its kind International Campus offering professional courses in the flourishing fields of Animation, Game Design, Industrial Design and Transportation Design. This Industrial and Transportation Design College DSKSIC founded by D. S. Kulkarni Developers Limited which is more popularly known as the DSK Group has recently been ranked as the World’s #1 Animation School by Animation Career Review.

DSK International Campus is a result of a joint venture between the DSK Group and Globally recognized French Institute – Chamber of Commerce and Industry of Grand Hainaut (CCI) which are public institutions that represent the interests of industries, commerce and services with the concerned public authorities. The Chamber of Commerce actively contributes to the economic development of the region and manage infrastructure including airports, ports and economic zones.

This Industrial Design and Transportation Design College is an ideal institute spread over 20 acres of land, complete with international quality amenities. Located at Fursungi, off NH 9, in Pune, DSKSIC is regarded as an exemplary ambiance motivating and nurturing the creative minds. Our academics are completely controlled by our French partners making sure they match the international standards of education. In addition, our trainers are recruited on a full-time basis from Europe.

At DSK International Campus, our vision is to be an international centre of creative excellence that shapes talent and to create an institution that conforms to the highest standards of education in creativity and innovation so as to lead change and create a better world.

Our mission at DSK International Campus is to ignite the entrepreneurial spirit in students and to provide a vibrant atmosphere allowing the students to unleash their creativity to the fullest. We also aim to establish international networks with top players of the industry in order to be able to offer and execute viable design based solutions.