Mercedes-Benz is a classic example of a car manufacturer famous for creating magnificent designs. Mercedes-Benz has several studios across the globe and projects are allocated in different parts for different segments. Sometimes, projects are also conducted simultaneously for variants on same brief. We'll take you through each step of how the world-renowned car maker goes about its design process.
1. Planning & Research
Before formulating any product, Mercedes-Benz indulges in meticulous planning and research in order to catch the pulse of the market, understand what the buyers want, and study the trends that have emerged or are mushrooming.
Designers take inspiration from the research findings to carve out innovative designs and usability.
2. Sketching it out
The design process technically starts with the team sketching it out, as they bring the creative and innovative concepts inside their head onto a piece of paper. Nowadays, all the designing is computer-aided to ensure all the dimensions and proportions are precise. This first stage is termed by Mercedes-Benz as an “emotional phase” and is crucial for exploring the project's potential.
3. Fine-tuning the design
Once the rough design is ready, experts build various clay models in 25% scale to gain three-dimensional access to the design. The next step is to use a seven-metre-wide projection wall where designs are projected using supercomputers so that the experts can view and analyse the most minute detail of the design from every possible angle. A major advantage of using the projection wall is that designers can comfortably make changes to the geometry, colour and texture with a click of a button.
4. Creating a life-sized model
Once all the intricate details of the design are rectified and finalized, a life-sized model is carved out using scanning and milling machines. This model marks the first time that all the concerned people get a clear look at all the specifications of the car and the amount of space it provides.
5. Working on the interiors
After the basic model is produced, the next step is the interiors. Mercedes-Benz follows the principle of “perfect aesthetics” - a process of creating gorgeous and exquisite-looking vehicles. This process involves sifting through hundreds of fabric, metal, and wood samples. Not to mention the infinite number of colour combinations that they have to work with.
6. Bringing it all together & approval
Now that the exterior and interior are locked in, an expert team brings all the parts together and assembles it like a jigsaw puzzle. After this is done, all that remains is the ultimate step of the design process – getting approval from the Board of Management. If they give the go-ahead, then the new model is unveiled in full public glare.
Does the world of automotive or industrial design intrigue you? If you want to make a living out of it, then why not take up the specially-crafted Industrial Design course at DSK International Campus in Pune?
It boasts of state-of-the-art infrastructure and full time, international trainers from 12 nationalities.
You can get an idea about the course and prospective career paths as well as our placements here:
View Course Details
1. Planning & Research
Before formulating any product, Mercedes-Benz indulges in meticulous planning and research in order to catch the pulse of the market, understand what the buyers want, and study the trends that have emerged or are mushrooming.
Designers take inspiration from the research findings to carve out innovative designs and usability.
2. Sketching it out
The design process technically starts with the team sketching it out, as they bring the creative and innovative concepts inside their head onto a piece of paper. Nowadays, all the designing is computer-aided to ensure all the dimensions and proportions are precise. This first stage is termed by Mercedes-Benz as an “emotional phase” and is crucial for exploring the project's potential.
3. Fine-tuning the design
Once the rough design is ready, experts build various clay models in 25% scale to gain three-dimensional access to the design. The next step is to use a seven-metre-wide projection wall where designs are projected using supercomputers so that the experts can view and analyse the most minute detail of the design from every possible angle. A major advantage of using the projection wall is that designers can comfortably make changes to the geometry, colour and texture with a click of a button.
4. Creating a life-sized model
Once all the intricate details of the design are rectified and finalized, a life-sized model is carved out using scanning and milling machines. This model marks the first time that all the concerned people get a clear look at all the specifications of the car and the amount of space it provides.
5. Working on the interiors
After the basic model is produced, the next step is the interiors. Mercedes-Benz follows the principle of “perfect aesthetics” - a process of creating gorgeous and exquisite-looking vehicles. This process involves sifting through hundreds of fabric, metal, and wood samples. Not to mention the infinite number of colour combinations that they have to work with.
6. Bringing it all together & approval
Now that the exterior and interior are locked in, an expert team brings all the parts together and assembles it like a jigsaw puzzle. After this is done, all that remains is the ultimate step of the design process – getting approval from the Board of Management. If they give the go-ahead, then the new model is unveiled in full public glare.
Does the world of automotive or industrial design intrigue you? If you want to make a living out of it, then why not take up the specially-crafted Industrial Design course at DSK International Campus in Pune?
It boasts of state-of-the-art infrastructure and full time, international trainers from 12 nationalities.
You can get an idea about the course and prospective career paths as well as our placements here:
View Course Details
No comments:
Post a Comment